SAY "YES” TO THE FLAVOR OF THIS SUMMER: HYDRATION MULTIPLIER® SUGAR-FREE RING POP® CHERRY
From the candy aisle to the aisle, we’re officially in our “YES” era. Starting today, we're saying a big, juicy “YES” to the new Hydration Multiplier® Sugar-Free Ring Pop Cherry.
We joined forces with the one-and-only Ring Pop to create our first co-branded flavor in our Sugar-Free lineup, putting a hydrating twist on the bold, nostalgic cherry flavored candy you obsessed over as a kid. It's the taste of your happiest memories, supercharged with our science-backed formula, LIV HYDRASCIENCE™, to deliver fast hydration you need to live your life, your way.
Our Hydration Multiplier**®** Sugar-Free product is the only sugar-free hydration product on the market clinically demonstrated to hydrate faster than water alone, so you can feel your absolute best while you celebrate all of life’s biggest (and smallest!) moments. Because every YES is worth celebrating...while hydrated, of course.
The Official Flavor of Saying “YES!”
Two summers ago, you showed us just how much you loved the taste of nostalgia by making our Hydration Multiplier® Popsicle® Firecracker flavor go viral. It proved that some of the best feelings are the ones we remember from childhood. So, we’re back again to provide that delicious feeling, this time inspired by Ring Pop Cherry, the ultimate bling for your celebration and the old school icon of saying “YES” with your whole chest.
With 70% of consumers buying food and drinks that remind them of the past, our mission was clear: unlock a core memory so good, you can taste it. But replicating an icon isn’t easy. We found that four out of five Americans find candy inspired flavors in drinks appealing*, and so for over a year, our team of elite flavor mixologists meticulously deconstructed the classic Ring Pop Cherry flavor, studying every note in our product innovation lab. Their challenge? Capturing that authentic, mouthwatering taste within our science-backed, zero-sugar formula. After countless iterations and obsessive taste-tests, they cracked the code.
The result is a flavor remixed for the fans of today. Think: A burst of bold candy cherry, with hints of tart and jammy flavor that’ll bring you right back to those summer playground days, but this time with zero sugar and zero artificial sweeteners.